Gray Tools Canada is proud to announce its partnership with Prostate Cancer Canada in the "Together We Are Stronger" campaign to raise funds and awareness for this all-too-common ailment. The campaign began on September 1st and will run from September to December 2014. September is also Prostate Cancer Awareness Month.
Prostate Cancer Statistics
Prostate cancer will affect one in eight Canadian men in their lifetime. That's more than any other type of cancer, and the third leading cause of all cancer-related deaths in the country. The Canadian Cancer Society has predicted that in 2014:
- 23,600 men will be diagnosed with prostate cancer, representing 24 percent of all new cancer cases for men. Sixty-five Canadian men will be diagnosed every day.
4,000 men will die from prostate cancer, equaling 10% of all cancer deaths for men this year. Eleven Canadian men will die of the disease every day.
Since 1980, the incidence rate prostate cancer has risen, due to the strides made by medical researchers in detection capabilities. The death rate resulting from prostate cancer rose in the 1980's, but has seen a decline since the mid-1990's.
"Together We Are Stronger" campaign
Between September and December 2014, Gray Tools will donate a portion of all sales generated by their Gray Tools Fall Professional Tools Specials flyer to Prostate Cancer Canada. All of the proceeds generated by the campaign will go toward funding vital prostate cancer research and raising awareness of this disease that affects the live of so many men and their families. Gray Tools President Gary Nuttall said that this partnership between Gray Tools and Prostate Cancer Canada made a lot of sense for both parties.
"We made the decision to launch the campaign because the majority of our customers are men, and sadly, 1 in 8 will likely be diagnosed with the disease during their lives. We felt we could play a valuable role in increasing awareness," he said.
Rocco Rossi, president of Prostate Cancer Canada agreed, saying that the similar goals of both organizations made them natural partners. While raising awareness is certainly important, the main goal is to make sure that increased awareness prompts men to see their healthcare provider for regular examinations to bolster their chances of early detection.
"When Gray Tools approached us to collaborate we didn't hesitate, as our campaign goals are similar. Together I am confident we will raise awareness and encourage many men to pursue early detection," Rossi said.